Use of Google-Adwords
We use the online advertising program "Google AdWords" and conversion tracking as part of Google AdWords. Google Conversion Tracking is an analytical service by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; „Google“). Once you click on a Google ad, a cookie for conversion tracking is stored on your computer. The cookies expire after 30 days, do not contain personal data and therefore cannot be used to identify you.
If you visit certain pages of our website and the cookie has not yet expired, Google and we can determine that you have clicked on the ad and were re-directed to this page. Every Google AdWords customer receives a different cookie. Thus, there is no way to track cookies via the websites of AdWords customers.
The information obtained by the conversion cookie is used to generate conversion statistics for AdWords customers who have chosen conversion tracking. This provides the customers with the total number of users who clicked on their ad and were re-directed to their page with a conversion tracking tag. However, they do not receive information that can personally identify users.
If you do not wish to participate in tracking, you can opt out of this use by activating the relevant setting in your browser software (deactivation option). You will not be included in the conversion tracking statistics. For more information and the Google data privacy agreement, go to: www.google.com/policies/technologies/ads/ , www.google.de/policies/privacy/.